Privacy Policy

We believe that you have a right to know what information we collect from you, and we want you to understand our commitment to protecting your privacy. This Privacy Policy (“Privacy Policy”) applies to our websites, applications, or website features you use or access (collectively, the “Sites”), as well as any mobile application (each, an “Application” and together with the stores, Sites and Applications, are referred to as the “Services”).

By using our Services, you agree to the use, disclosure and procedures this Privacy Policy describes, which is incorporated into our Terms of Use.

Please note that this Privacy Policy does not apply to third-party services (each, a “TPS”). We are not responsible for their practices, content, or privacy policies. We encourage you to carefully review the privacy policies of any TPS you access so that you know how they will use and share your information.

INFORMATION COLLECTED OR RECEIVED

In order to provide and continually improve our Services, we collect information that alone or in combination with other information could be used to identify you (“Personal Information”). Personal Information we may collect from you includes but is not limited to:

1. Identification information, including your name and email address, and your shipping and billing address

2. Financial information, such as your credit card information when completing an order

3. Communication information, such as when you reach out to us with questions or concerns, or when you voluntarily respond to our requests seeking your opinion and feedback

4. Commercial information, such as the products or services you have purchased and your purchasing history or tendencies

5. Demographic information, such as your age

6. Social Media information, including your contact details, when you choose to interact with our pages on social media sites. In addition, the companies that host our Social Media Pages may provide us with aggregate information and analytics regarding the use of our Social Media Pages

7. Online activity and device identifiers, such as your browser information, operating system information, device information, IP address, and the date, time, length of stay and your browsing/search history, including the specific pages accessed during your interactions with the Services

We maintain one or more databases to store your Personal Information and may retain it as reasonably required to serve you and operate the Services. Personal Information that we collect depends on how you use the Services. Providing your Personal Information to us is your choice. If you choose not to provide us with certain Personal Information, you may not be able to take advantage of many features of the Services.

We may aggregate your Personal Information with information collected from other users to (i) provide you with a better experience, (ii) improve the quality and value of the Service and (iii) analyze and understand how our Services are used.We do not sell products for purchase by children. We sell children’s products for purchase by adults. We do not knowingly collect information from children under the age of 13, in accordance with the Children’s Online Privacy Protection Act. 

HOW INFORMATION IS COLLECTED

We may collect your information in the following ways:

WHEN YOU PROVIDE US WITH INFORMATION TO MAKE A PURCHASE

If you use our Services to make a purchase, we may request certain Personal Information from you to facilitate the transaction. We may collect certain financial information from you, such as your payment card number and authentication details. We use a payment processor so that we do not need to maintain your credit card information other than in a tokenized form. Our payment processing partner stores and processes your credit card or other payment information using industry-standard security measures. By making a purchase through the Services, you give us consent to use and provide your financial information as we consider necessary to process the transaction.

COMMUNICATIONS YOU INITIATE WITH US

If you contact us in person, by phone, email, instant message, live chat, social media, or by some other means (either through our Services or through TPS), we may keep a record of your contact information and correspondence for later reference. When we send you emails, we may track whether you open them to figure out how to deliver more delightful and helpful emails and improve our Services.

INFORMATION WE AUTOMATICALLY COLLECT

Like most websites, our Services may incorporate technology such as “pixel tags”, “web beacons” and “cookies” which allow us to track the actions of users of our Services. Pixel tags or web beacons are tracking devices on websites or in emails that can monitor the behavior of the user visiting the website or sending the email. Cookies are small files placed on your computer that recognize you when you return to us and that allow us to customize your user experience and improve the service. You may modify the cookies that are accepted by your computer by changing your browser settings, although this may change the way the website is presented to you. Other companies’ use of their cookies is subject to their own privacy policies, and we have no obligation to inform you of third-party cookies that are set.

We may also collect information when you are visiting our stores. Like most retailers, we have in-store video and user-friendly technology that helps us understand customer behavior within our physical spaces. We may also anonymously collect wireless device signature information while you are near or in our stores to help us better understand our customers.

OPTING OUT

If you decide you do not want to receive marketing emails, you can select to “opt-out” by following the unsubscribe instructions in the email. Unsubscribing will stop you from receiving most types of communication, but it may not apply to emails about orders or transactions you place through the Services or to respond to your specific request, such as password recovery.

HOW INFORMATION IS USED

We primarily use the information we collect to enhance the Services and your experience. Except if we sell all or a portion of our business, as described below, we do not sell your Personal Information to anyone. If we share your Personal Information, we do so as described below.

We may share your Personal Information with TPS providers, commercial partners, service providers, and others we conduct business with to: (i) enhance our Services and evaluate the effectiveness of our partnerships; (ii) provide you with additional services related to our Services; (iii) conduct quality assurance testing; (iv) facilitate creation of accounts; (v) provide technical support; (vi) market the Services; (vii) facilitate business partnerships with trusted partners and/or (viii) to provide other services to us. Personal Information may also be shared with third party marketing partners for commercial purposes.

HOW WE RESPOND TO DO NOT TRACK SIGNALS

Some web browsers (including Safari, Internet Explorer, Firefox and Chrome) incorporate a “Do Not Track” (“DNT”) or similar feature to signal that a user does not want to have his or her online activity and behavior tracked. If a website that responds to a particular DNT signal receives the DNT signal, the browser can block that website from collecting certain information about the browser’s user. 

USE OF SERVICES VIA MOBILE DEVICE

If you use the Services through your mobile device, we may receive a unique identifier or information about your location. You may at any time prevent the Services from using your location by turning this option off at the device level. When you use the Services through your mobile device, we also collect device type and UUID, a unique identifier generated within the Application, and store this information in log files and system databases. We use this information to provide you with the most up to date application and features, or to advertise or promote products or services to you that are applicable to your device type.

BUSINESS TRANSACTIONS AND TRANSFERS

If we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, customer information (including Personal Information) will likely be shared for evaluation purposes and included among the transferred business assets. If an acquirer that has assumed all or part of our business materially alters how it uses or shares your Personal Information than at the time of initial collection, the acquirer will provide prior notice of the new or changed practice.

DATA RETENTION

We keep Personal Information for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a business need to do so, or as required by law (e.g. for tax, legal, accounting, or other purposes), whichever is longer.